Trends change.
Design styles change.
But what actually works?
That stays pretty consistent.
If you’re a small business owner, your website doesn’t need to be complicated.
It needs to be effective.
Here’s what actually matters.
1. Clear headline
People should know what you do immediately.
No guessing.
2. Simple layout
Don’t make people think.
Guide them.
3. Strong call to action
Tell them what to do next.
Call. Book. Message.
4. Trust
Reviews. Experience. Proof.
People need to feel comfortable.
5. Mobile-friendly design
Most people are on their phones.
If your site doesn’t work there, you’re losing business.
That’s it.
Not flashy animations.
Not trendy designs.
Just fundamentals.
Look…
A lot of websites fail because they try to do too much.
Keep it simple.
Make it clear.
Make it work.
If your site isn’t hitting these basics, that’s where to start.
And if you’d rather not figure it out yourself, that’s what I help with.